The world has a carbon problem and wine is part of that problem. Did you know 39% of the wine industry’s CO2 emissions globally stem from an obsession with single-use glass bottles and this is not sustainable.
And, in the UK as much as 95% of all wine is consumed within 1 week of purchase. Whilst single-use glass bottles make sense for ageing wine, there are now alt-format packaging innovations that provide a more sustainable solution for the majority of wine purchases.
When in Rome is on a mission to change this using only eco-friendly alt-format packaging for our Italian craft wines, such as cans, bag-in-box and paper bottles, giving eco-conscious drinkers a lower carbon alternative for their wine purchases without compromising on quality or flavour.
Now we’re giving you the chance to join us on our mission to decarbonise the wine industry and starting from £12 invest in When in Rome.