39% of CO2 emissions from the wine industry globally are due to its use of single-use glass bottles and When in Rome is on a mission to reduce those emissions by selling high quality Italian craft wines only in eco-friendly packaging: bag-in-box (BiB), cans and paper bottles.
As of 2018, the UK wine market is worth around £10bn per year, with less than 10% of frequent wine buyers opting for alt format wine. Meanwhile, in France, 38% of wine by volume is sold in bag-in box and in Sweden the figure is over 50%. It comes as no surprise to us that in April 2020 the UK alt format wine market grew by 59% due to the effects of the pandemic.
Now we’re giving you the chance to join us on our journey to become the leading premium alt format wine brand globally by investing in When in Rome!