When in Rome - Italian Craft Wine

Our Mission Is Simple

We bring you craft wines made by small, independent producers and sold in convenient, eco-friendly bag-in-boxes at a great price

Watch our video to find out more

Sustainability

When in Rome Wine wants to help the rest of the world enjoy wine like the Italians do – in a more social, healthy, and environmentally sustainable way.

A simple rule of thumb for consumers who want to make environmentally friendly decisions is this: the lighter and more recyclable the packaging, the smaller the climate impact.

Accordingly – besides being cheaper and more convenient – When in Rome’s decision to sell wines only in bag-in-box (BiB) is designed to minimise the climate impact of our business.

In Scandinavia, the alcohol monopolies have spent years researching the environmental cost of shipping and selling wine from Southern Europe:

Our BiBs are not yet 100% recyclable, though that’s our aspiration and we’re doing all we can to get there.

The outer box can of course be folded flat and recycled together with other paper and card, whilst the inner bag can be recycled with plastic bags at all major supermarkets. However, the little tap currently can’t be recycled, so (sadly) it needs to be detached from the bag and thrown away.

We’re working in partnership with our packaging supplier to find a solution.

The Problem With Single Use Glass Bottles

  • It takes over 4kWh of electricity just to make one new bottle; that’s enough to power your TV for a month
  • The melting point of glass is over 1000°C – more than steel or aluminium – so manufacturing and recycling glass requires a gargantuan amount of energy
  • Huge amounts of single use wine bottles are still not being recycled, and glass discarded in the environment takes over a million years to decompose!
  • Drinking wine from a bag-in-box generates around 10x less carbon than drinking from a single use glass bottle, and that is before international transport is taken into account
10 times less CO2 than a bottle

Privacy Policy

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Protecting your data is very important to When in Rome Wine Ltd.

This policy together with our Terms of Use and any other agreement between you and us and sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by When in Rome Wine Ltd.

Information we may collect about you

We may collect and process the following data about you:

  • information that you provide by filling in forms on our website. This includes information you provide at the time of registering or at any subsequent point. By filling in these details, you consent for us to use them to the extent necessary to fulfil our service to you;
  • once you’ve signed up, we keep a record of all billings and shipments made to you including the types and sizes of wine you’re received;
  • if you contact us, we may keep a record of that correspondence;
  • we may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them;
  • device-specific information (such as your hardware model, operating system version, unique device identifiers, and mobile network information); and
  • details of your visits to our website.

We will hold the above information for as long as is necessary in order to provide you with our services, deal with any specific issues that you may raise or otherwise as is required by law or any relevant regulatory body.

Information we may collect about others

We may collect and process the following data about others that you provide us with, including (but not limited to) information that you provide by filling in forms on our website. For example, if you purchase wine or other merchandise as a gift for a third party, we will collect and process data about the recipient of the gift as well as from you. You represent and warrant to us that you have obtained the express consent from the individuals whose data you provide us with.

For the avoidance on any doubt, any reference in this privacy policy to your data shall include data about other individuals that you have provided us with.

IP Addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is statistical information about our users’ browsing actions and patterns, and does not identify any individual. This is common and fundamental to most online businesses and helps us understand how our website is being used and areas of it we could improve in the future

Cookies

When in Rome Wine Ltd uses cookies to distinguish you from other users. This helps us provide you with a good experience when you use our website and also allows us to improve our services. Please note that it is possible to disable cookies being stored on your computer by changing your browser settings. However, our website may not perform properly or some features may not be available to you if you disable cookies.

For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

Where we store your personal information

The data we collect from you is stored in the European Economic Area (“EEA”) but may be transferred to and stored at a destination outside of the EEA. It may also be processed by staff operating outside of the EEA. By submitting your personal data, you agree to this transfer, storing and processing.

Your passwords are stored on our servers in encrypted form. We do not disclose your account details, postal or email addresses to anyone except when legally required to do so.

Sensitive information between your browser and our website is transferred in encrypted form using Secure Socket Layer (“SSL”). When transmitting sensitive information, you should always make sure that your browser can validate the When In Rome Ltd certificate.

It is your responsibility to keep your password secure. Unfortunately, the transmission of information via the internet is not completely secure. Although When in Rome Wine Ltd will do its best to protect your personal data, we cannot guarantee the security of your data transmitted to our website, any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try and prevent any unauthorised access.

How we use your information

We use information held about you (and information about others) in the following ways:

  • to provide you with our services;
  • to ensure you receive information relevant to you;
  • to ensure the content on our website is presented in the most effective manner for you and your computer or mobile device; and
  • to notify you about changes to our service.

Disclosure of your information

We may disclose your personal information to any partner of When in Rome Wine Ltd
We may disclose your personal information to any trusted third parties, including:

  • to IT companies who support our website and other business systems;
  • to operational companies such as delivery couriers;
  • in the event that we sell or buy any business or assets;
  • if When in Rome Wine Ltd or substantially all of its assets are acquired by a third party; or
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or to protect the rights, property, or safety of When in Rome Wine Ltd, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection.

We use Mailchimp (The Rocket Science Group, LLC) to manage our email marketing subscriber lists and send emails to our subscribers. You can read the Mailchimp privacy policy here and you can unsubscribe from our emails at any time by using the unsubscribe link at the bottom of each email.

Your rights

You have the right to request;

  • Access to the personal data we hold about you, free of charge.
  • The correction of your personal data when incorrect, out of date or incomplete.
  • That we stop using your personal data for direct marketing (either through specific channels, or all channels).
  • You can contact us to request to exercise these rights at any time by contacting us at cheers@wheninromewine.com

If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. www.ico.org.uk/concerns

Changes to this policy

Any changes we make to our privacy policy in the future will be posted on this page, and where appropriate, notified to you by email.

Contact

Questions, comments and requests regarding this privacy policy are welcome and should be addressed to cheers@wheninromewine.com