We Have Some Big News

WE HAVE SOME BIG NEWS

Well, actually it’s our smallest ever big news, but we now have 2 of our best selling Italian classics in our smallest ever containers.

Introducing the single serve Pecorino and Pinot Grigio, 187ml canned wines, available exclusively in 321 Waitrose Stores Across the UK and of course wheninromewine.com

Produced artisan winemaker Manuel Casimirri in Abruzzo these are the wines you’ve come to love but perfect if you’re on the go, or a mid-week treat if you can’t be trusted to open a box wine and have stick to just one glass!

But for all of you still on the sidelines about canned wines, like when the masses turned their noses up when screw caps replaced corks, here are nine reasons why cans are here to stay!
1. LESS WASTE
Every year in the UK, the equivalent of over 620 million bottles of wine are poured away because they aren’t consumed fast enough.
2. THE CIRCULAR CONTAINER
Aluminium cans have a higher recycling rate than glass with 75% of all the aluminium ever produced still in use today! Aluminium can be recycled an infinite amount of times and recycling aluminium drink cans saves up to 95% of the energy needed to make aluminium from its raw materials.
3. LIGHTER FOOTPRINT
A more eco-friendly way to enjoy wine, aluminium cans produce 4 times less C02 than the equivalent single-use, glass bottle.
4. THE SAME, JUST SMALLER
Simply put, wine from a can will not taste different to your favourite wine from a bottle.
5. GRAB AND GO
Easier to open, quicker to chill, lighter to transport and designed to be enjoyed from the can; a 187ml can delivers a 42% saving in weight versus the equivalent 187ml glass bottle, theres no need for a cork screw and it won’t break in your bag either.
6. ACCESSIBLE TASTING
Smaller measures mean you can taste a new wine for a fraction of the price of a traditional 75cl single-use glass bottle.
7. GREATER INTEGRITY
Cans are completely sealed, so theres no risk of corkage or the wine deteriorating by the time it’s drunk.
8. SINGLE SERVE COOL
Bringing single serve wine into the 21st century. Cans are ready to drink, miniature works of art, ready to show off on your favourite socials.
9. EVERYONE ELSE IS DOING IT
It’s perfectly normal to enjoy soft drinks, craft beers or even water from a can, so why not wine?!

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