When in Rome Wine is now a Certified B Corporation

Because there’s no Can B! When in Rome achieves B Corp Certification 

When In Rome Wine is now a Certified B Corporation.

As you know, When in Rome has always been a purpose-led business, on a mission to decarbonise the wine industry. We chose to become part of the B Corp Community because we want to create benefit for all of our stakeholders - our customers, our suppliers, our shareholders, our employees and, most importantly, for our planet.

We’re only the fourth wine brand in the UK to gain this prestigious accolade and we couldn’t be prouder.

What is B Corp Certification?
B stands for Benefit for all. Since 2006, the non-profit network B Lab™ has been certifying B Corporations, companies that meet high standards of social and environmental performance, accountability, and transparency.

B Corp certification is more than just an award; it's a testament to 
unwavering commitment to being a force for good. It's a recognition of businesses that meet the highest standards of verified social and environmental performance, transparency, and accountability. It's a reflection of our mission to decarbonise the wine industry by prioritising sustainability, ethics, and community.

Our Sustainability Journey

Achieving B Corp certification didn't happen overnight. It's the result of years of dedicated work and a passion for doing things differently. Here are some of the key aspects of our sustainability journey that helped us earn this prestigious certification:

1. Eco-Friendly Packaging: We've always believed in reducing the carbon footprint of the wine industry and that ethos is at the heart of the brand That's why we offer wines in alternative formats that are lighter, more compact, and have a lower environmental impact compared to traditional single-use glass bottles.

2. Unwavering Transparency and Innovation: We believe that our customers have the right to know and assess the impact of their purchases and that’s why we publish the carbon footprint of our products. We acknowledge that a perfect solution to single use-glass bottles is yet to exist, and we are continually working with our partners to give consumers new lower-carbon alternatives.

Further Impact Reductions: When in Rome recognises that customers have limited ability to reduce their Scope 3 carbon emissions alone - it is up to us to calculate and reduce the climate impact of your purchases. Working tirelessly with both our supply chain and wine producers we are evaluating a number of optimisations to further reduce our environmental impact of our business and products.

What B Corp Certification Means to Us
B Corp Certification means we are part of a worldwide community of businesses that meet high standards of social and environmental impact and value people, environment and business decisions equally. When in Rome has always stood for decarbonisation, and this certification broadens our focus and shows we are a sustainable and responsible business.

What Does This Mean for You?
When in Rome was started with sustainability and transparency at the heart and achieving B Corp Certification recognises this. By choosing When in Rome wine, you’re buying into a brand that is making a more positive impact and supporting a business that shares your values and is actively working to make a difference in the world.

Operations Director and Sustainability Lead Claire Forgione, said: “Assessing and publishing the climate impact of our wines was a great start to our commitment to transparency and becoming a B Corp was the natural next-step.”

“We chose to become part of the B Corp Community because we want to create 
benefit for all of our stakeholders - our planet, our customers, our suppliers, our employees and of course for the wine lover”.

Chris Turner, Executive Director of B Lab UK, commented “We are delighted to 
welcome When in Rome to the B Corp community. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good. We know that When in Rome are going to be a fantastic addition to the community and will continue driving the conversation forward”.

If you have any questions about our B Corp Certification, drop us an email at: ciao@wheninromewine.com

'Salute!', to a more sustainable world.

P.S. To celebrate and thank you for your continued support, we have a 15% discount code (limited to one use per person) that is valued until the 1st November 2023. Simply enter code BCORP15 at checkout.

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